Meet the team

GRAVITAS Magazine is a subsidiary of FUSE Media+

 FUSE Media+ is a premier media group catering

to niche luxury markets through distinctive lifestyle publications.

Our publications include:

 Our Team

Jules Lewis Gibson

President & Editor In Chief

As one of the few female media owners in the country, Jules brings an innovative perspective to the industry. A graduate of Tulane University with degrees in Art History and Photography, she has garnered invaluable experience over her career. A serial entrepreneur, she has a unique ability to fuse her instincts for marketing strategy with boundless creativity which has resulted in numerous successful ventures as an international art and antique dealer, nightclub owner, luxury real estate broker and marketing and advertising agency principal.

In 2011, she set out on a new challenge by acquiring Florida Homes Magazine. The media industry provided a fresh canvas where the entirety of her skills could be utilized in exciting new ways. Jules’ prolific creativity, understanding of the advertisers’ perspective and marketing acumen have been invaluable as she navigates the changing landscape of media in the digital age.

In 2014 she created FUSE Media+ to serve as an umbrella company for her growing titles. She then launched GRAVITAS Magazine, an entirely new concept for a women’s magazine, followed by a new boating lifestyle magazine, Florida Boating, in early 2015. GRAVITAS Magazine was honored in the BEST NEW MAGAZINE category by the Florida Magazine Association.

Expansion of the custom publishing division is a major priority for Jules. In addition to custom publications for luxury real estate brokerage clients such as Michael Saunders & Company, FUSE was selected to produce the 2017 Official Visitors Guide for the Naples & Marco Island Convention and Visitors Bureau.

At a time when many media companies have circled the wagons, Jules is dedicated to developing innovative brands that engage niche audiences and expanding the conversation with digital platforms and event marketing.

In her non-work life, Jules can be found on a baseball field, tennis court or floating in the turquoise waters of the Gulf of Mexico with her sons, Zachary and Nicholas.

Read a personal interview   Connect with Jules on   Follow Jules on Facebook  @SeasideJules


Mechell Lord


Mechell is a strategic leadership coach, a marketing and salesleadership professional and her passion is connecting. Whether it being businesses to their customers, leadership to their teams or individuals to their passion. Some previous positions include; Interim President, CEO, CMO, Franchise Sales Coach, Director of Franchise Digital Sales Development, Digital Product Manager, Franchise Digital Specialist.

Some of Mechell’s business experience includes leading digital product expansions for new media products, standalone digital product offerings, business case, product specifications, prototyping and testing. The creation and facilitation of onsite and virtual training programs for Microsoft and Google pilot programs with COX/Valpak. Working onsite at Microsoft in WA on the Bing Card Linked Offers pilot program as well as with the Google Offers team to develop a pilot for franchise sales teams to sell Google Offers. Invited and attended Google’s first GIFA (Google International Franchise Association Summit), COX Media Group Leadership Program, COX EnterprisesMentor program and enrolled in the Certified Franchise Executive Program. Mechell attended Plymouth State University with concentrations in sociology, philosophy and psychology.

 Vanessa Houston

Editorial Director

Having taken a circuitous path through the publishing, marketing and nonprofit realms during the course of her career, Vanessa has enthusiastically returned to her true love for writing, editing and all things creative. In recent years she has made significant editorial contributions to a number of award-winning works of poetry and fiction. Her keen eye and subtle sass help fuel FUSE’s mission of producing informative, thought-provoking and entertaining publications. While her roots are firmly planted in Charm City, and she misses the energy of Manhattan, she has grown to truly appreciate the magic of that Sarasota sunshine.

Melissa Mellert

Art Director

Since graduating from Ringling School of Art and Design in 2004, Melissa has amassed 10 years of graphic design experience working for national and local publications including Women’s Running and New Beauty. She has also been the Art Director for photo shoots with a wide range of themes—notably food, fitness, lifestyle and celebrity covers. When she’s not exercising her creative muscle, she keeps active as an avid soccer player and runner. But she always makes time for her true love: animal activism, and, of course, cuddling with her six rescue kitties (and her husband).

Kellie Britch

Contributing Writer

Kellie is a senior at the University of South Florida, where she is studying creative writing with a minor in advertising. Kellie was born and raised in Brandon, Florida. She now lives in Seminole Heights with her husband and two dogs. She loves mid-century antiques, animals (especially babies), traveling and reading.

Elizabeth Pope

Contributing Writer

Elizabeth is in her third year at the University of South Florida pursuing a bachelor’s degree in English with a concentration in literary studies. She is married with three children and four cats. Elizabeth enjoys reading, writing and spending time with her family.

Victoria Yoder

Contributing Writer

Victoria is a senior at the University of South Florida pursuing a B.A. in professional and technical communications.  Originally from the Midwest, she still calls soda “pop” and roots for the Cardinals, though she loves the Sunshine State.  She also loves writing, reading anything by Dee Henderson and kickboxing in her spare time.

Austin Holt

Contributing Writer

With over a decade of experience writing and editing for some of the largest lifestyle magazines and custom publishing houses in the American South, Austin maintains the highest standards of creativity.  As a trained journalist, he knows how to peel away the layers of the onion to arrive at the core of a story, and deftly weaves ideas into compelling copy. He is a true artist, which is apparent in his written words and in his exceptional work as a professional photographer.

Chelsea Bellrose


Talented artist and illustrator Chelsea mixes hand-drawn and digital elements to create an aesthetic that is clean but fun and full of character. Her mediums of choice include watercolor, pen and ink, lithography and screen printing, allowing her superb drafting skills to translate into a variety of styles and outcomes. Her flair and unique sense of humor perfectly complement the FUSE vibe.

Carol Wise

Copy Editor

Carol, based in Saint Louis, turns her eagle eye to the page for straightforward, experienced, no-nonsense proofreading and editing. She received her training at the University of Chicago from the very editors who publish the Chicago Manual of Style. She has a Ph.D. with 16 years of experience teaching at top American universities. Her work—as editor, writer and ghostwriter—has earned numerous prestigious literary awards.      |     941.227.7331

1900 Main Street, suite 312, Sarasota, FL 34236