GRAVITAS Magazine is a subsidiary of FUSE Media+
FUSE Media+ is a premier media group catering
to niche luxury markets through distinctive lifestyle publications.
Our publications include:
Jules Lewis Gibson
President & Editor In Chief
As one of the few female media owners in the country, Jules brings an innovative perspective to the industry. A graduate of Tulane University with degrees in Art History and Photography, she has garnered invaluable experience over her career. A serial entrepreneur, she has a unique ability to fuse her instincts for marketing strategy with boundless creativity which has resulted in numerous successful ventures as an international art and antique dealer, nightclub owner, luxury real estate broker and marketing and advertising agency principal.
In 2011, she set out on a new challenge by acquiring Florida Homes Magazine. The media industry provided a fresh canvas where the entirety of her skills could be utilized in exciting new ways. Jules’ prolific creativity, understanding of the advertisers’ perspective and marketing acumen have been invaluable as she navigates the changing landscape of media in the digital age.
In 2014 she created FUSE Media+ to serve as an umbrella company for her growing titles. She then launched GRAVITAS Magazine, an entirely new concept for a women’s magazine, followed by a new boating lifestyle magazine, Florida Boating, in early 2015. GRAVITAS Magazine was honored in the BEST NEW MAGAZINE category by the Florida Magazine Association.
Expansion of the custom publishing division is a major priority for Jules. In addition to custom publications for luxury real estate brokerage clients such as Michael Saunders & Company, FUSE was selected to produce the 2017 Official Visitors Guide for the Naples & Marco Island Convention and Visitors Bureau.
At a time when many media companies have circled the wagons, Jules is dedicated to developing innovative brands that engage niche audiences and expanding the conversation with digital platforms and event marketing.
In her non-work life, Jules can be found on a baseball field, tennis court or floating in the turquoise waters of the Gulf of Mexico with her sons, Zachary and Nicholas.
Read a personal interview Connect with Jules on LinkedIn.com Follow Jules on Facebook @SeasideJules
Mechell Lord is a strategic leadership coach, a marketing and salesleadership professional and her passion is connecting. Whether it being businesses to their customers, leadership to their teams or individuals to their passion. Some previous positions include; Interim President, CEO, CMO, Franchise Sales Coach, Director of Franchise Digital Sales Development, Digital Product Manager, Franchise Digital Specialist.
Some of Ms. Lord’s business experience includes leading digital product expansions for new media products, standalone digital product offerings, business case, product specifications, prototyping, and testing.The creation and facilitation of onsite and virtual training programs for Microsoft and Google pilot programs with COX/Valpak. Working onsite at Microsoft in WA on the Bing Card Linked Offers pilot program as well as with the Google Offers team to develop a pilot for franchise sales teams to sell Google Offers. Invited and attended Google’s first GIFA(Google International Franchise Association Summit), COX Media Group Leadership Program, COX EnterprisesMentor program and enrolled in the Certified Franchise Executive Program. Ms. Lord attended Plymouth State University with concentrations in Sociology, Philosophy & Psychology.
Having taken a circuitous path through the publishing, marketing and nonprofit realms during the course of her career, Vanessa has enthusiastically returned to her true love for writing, editing and all things creative. In recent years she has made significant editorial contributions to a number of award-winning works of poetry and fiction. Her keen eye and subtle sass help fuel FUSE’s mission of producing informative, thought-provoking and entertaining publications. While her roots are firmly planted in Charm City, and she misses the energy of Manhattan, she has grown to truly appreciate the magic of that Sarasota sunshine.
Since graduating from Ringling School of Art and Design in 2004, Melissa has amassed 10 years of graphic design experience working for national and local publications including Women’s Running and New Beauty. She has also been the Art Director for photo shoots with a wide range of themes—notably food, fitness, lifestyle and celebrity covers. When she’s not exercising her creative muscle, she keeps active as an avid soccer player and runner. But she always makes time for her true love: animal activism, and, of course, cuddling with her six rescue kitties (and her husband).
Kate is currently in her last semester at USFSM pursuing her bachelor’s degree in professional & technical communication. She plans on staying local and hopefully working in the public relations sector.
Kristen is an avid reader and aspiring writer. Her interests include gender and women’s studies, as well as modern and contemporary literature with a focus in poetry. Originally from Fort Lauderdale, she moved to Tampa to attend USF and will graduate this summer with a bachelor’s degree in biomedical sciences and English literary studies.
Haley is about to graduate from FSU with a bachelor’s degree in retail merchandising and product development. Born and raised in Tampa, Haley has an appreciation for different cultures through food, art and music. Though her heart is in fashion styling, she also has a passion for customer/client relationships and writing. In her downtime she enjoys watching reality TV with her sister and Pomeranian, Javier, after they go to their favorite Mexican restaurant. And of course, she loves shopping and thrifting for the best finds.
Ruth is currently a senior at the University of South Florida and is pursuing a bachelor’s degree in English. Originally from Nebraska, she moved to the sunny state of Florida in 2011 and currently resides in Lakeland. In her downtime from school and work, she enjoys playing tennis, traveling and spending time at the beach.
Talented artist and illustrator Chelsea mixes hand-drawn and digital elements to create an aesthetic that is clean but fun and full of character. Her mediums of choice include watercolor, pen and ink, lithography and screen printing, allowing her superb drafting skills to translate into a variety of styles and outcomes. Her flair and unique sense of humor perfectly complement the FUSE vibe.
Carol, based in Saint Louis, turns her eagle eye to the page for straightforward, experienced, no-nonsense proofreading and editing. She received her training at the University of Chicago from the very editors who publish the Chicago Manual of Style. She has a Ph.D. with 16 years of experience teaching at top American universities. Her work—as editor, writer and ghostwriter—has earned numerous prestigious literary awards.
With over a decade of experience writing and editing for some of the largest lifestyle magazines and custom publishing houses in the American South, Austin maintains the highest standards of creativity. As a trained journalist, he knows how to peel away the layers of the onion to arrive at the core of a story, and deftly weaves ideas into compelling copy. He is a true artist, which is apparent in his written words and in his exceptional work as a professional photographer.
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