Many of you have heard of Lularoe by now. The company’s “butter soft” leggings have already become a staple in the closets of many women. But leggings are just the beginning of the fashion forward, flattering and oh-so-comfortable designs that Lularoe has to offer. Dresses, skirts, tops and shawls are also available, each with their own cute and catchy name, designed to fit women of all shapes and sizes. Looking for a form-fitting dress? Try a Julia. Prefer something looser? How about the Carly? Need something for work? An Amelia is dressy enough for the office, but comfortable enough to wear all day long. Bonus: The Amelia even sports pockets!
The Lularoe shopping experience is unlike that of other brands. The company’s clothing can’t be found in stores; it can only be purchased through private consultants via Facebook or during “pop-up” parties that customers host for themselves and their friends. The consultants are women controlling and promoting their own small businesses through word of mouth and social media. Lularoe offers these women the opportunity to work from home and engenders new friendships among the consultants and their customers. A Lularoe client can expect personal service, including styling sessions, thoughtful thank you cards and even free gifts.
But…there is a catch! Only limited numbers of each stylish piece are released and distributed to consultants across the country. So, if you spot a particular item you want, you need to claim it quickly before another shopper snags it first! Chances are, you will not see the same exact leggings or skirt twice. This creates what shoppers and consultants refer to as “unicorns”—widely sought-after items that some customers will pay top dollar for, such as the company’s limited edition Disney collection and their highly coveted elephant leggings.
Lularoe pieces come in bright colors, bold patterns, fun fabrics and are reasonably priced, with most products ranging from $25-$70.