Taking Control of the Conversation

Women make the first move with the new location-based dating app, Bumble. Founded by former Tinder cofounder Whitney Wolfe, Bumble was created to give women control of the conversation. The app is set up similarly to Tinder: Build a profile, swipe right if you’re interested and begin chatting with your matches. The important difference is that the app only allows women to start the conversation; and if a chat has not been started within 24 hours, the connection is lost. This feature gives women the power of choice and helps ease the anxiety of getting unwanted messages from men. (For women seeking same-sex matches, the app loses this enticing feature, as either party can initiate the conversation.)

The app is very image-focused. When you’re swiping for a match, the profile only shows a photo, employment and education. Female users have noted that they feel more comfortable in the connections they make when they initiate the conversation. It’s also beneficial for men seeking women; if they receive a message, they know the connection is worthwhile and that the woman actually wants to talk to them. It’s a great confidence booster and can help get a relationship going when both parties are clearly interested.

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