Virtual Runway


With the Wear app, Yusaku Maezawa has built a fashion army that is seven million users strong. Every day, creative individuals all over the world upload photos of themselves dressed according to the hashtag of the day–#croppedjeans or #oversized sweaters, for instance. The pics can even be tagged to indicate the designers the posters are showcasing.

Maezawa is a Tokyo-based billionaire whose ultimate goal was to create a venue for the style-minded community to share and express their own personal tastes and ideas about putting looks together. Says Masahiro Ito, CEO of engineering for Wear’s parent company Start Today, “Fashion always has an aspirational aspect to it, and Wear can be a great source for finding new inspiration.”

So, rock those chunky heeled boots and show ’em what you got.


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