Google on the Road

Move over, Uber and Lyft…Google just got into the ridesharing race! Search engine giant Google is now expanding its own ridesharing service through the Waze navigation app. This is a move that steers it away from its partnership with Uber toward a more serious rivalry instead.

With Google, the process is like arranging a carpool digitally: Paying riders link up with drivers who happen to be going in their direction at the time they are looking for service. With more and more options like these out on the road, why choose Google after a night on the town, or for a lift from the airport? Since the company doesn’t take a cut of the driver’s fare, as Uber and Lyft do, it could mean that rates will be lower.

Google invested $258 million in Uber back in 2013, so it knew that having a piece of the action in the future of transportation would prove to be lucrative in the long run. After testing the Waze app on a smaller scale, Google is now ready to expand throughout the San Francisco area.

Beep beep…it may be coming soon to a town near you!

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